Evaluation and development countermeasures on reverse logistics operations under E-commerce environment

Dong Wang

COMPUTER MODELLING & NEW TECHNOLOGIES 2013 17(5C) 87-90

Zhengzhou Railway Vocational & Technical College, Zhengzhou, 450052, Henan, China

Consumers have been accustomed to undertaking routine logistics activities through e-commerce websites with the expansion of original e-commerce over the past few years. Under this circumstance, people are gradually paying more and more attention to unique operation models of reverse logistics. In this paper, unique environment of e-commerce and outstanding characteristics of its logistics operations were clarified and analyzed. Besides, distinct novel model of reverse logistics was objectively evaluated and a special evaluation model was constructed. Besides, appropriate development strategies were explored according to current market situation as well. Unique evaluation models for reverse logistics are helpful for enterprises to solve multiple difficulties under new frameworks. It is necessary for enterprises associated with reverse logistics to identify consumer demands, properly process real-time information and guarantee quality improvements in logistics.