Challenges made by digital transmission pattern to the Chinese society in the internet era

Yu Cao¹, Meishi-Jiang¹, Liangwei-Chen¹, Guisheng Zhang¹, Guizhen-Wang²

COMPUTER MODELLING & NEW TECHNOLOGIES 2014 18(12C) 130-137

¹School of Public Administration, Central South University, Changsha Hunan 410083, China

²School of Foreign Languages, Xiangtan University, Xiangtan Hunan 410005, China

This paper finds that the rapid developing Chinese digital publishing and spreading is challenged by serious political challenge, economic crisis, cultural conflict and social confrontation. In view of that, this paper tries to propose countermeasures from aspects of the government, guilds and business: The society needs to treat the ecological environment of the digital publishing and spreading, establish a scientific and reasonable regulatory mechanism, clear the responsibility of the regulatory body in various aspects and increase investment to promote technological innovation.